On Thursday, February 15, 2007, TotalScope Marketing inked a deal to perform marketing services for Fiesta Americana Vacation Club. Grupo Posadas, parent company of FAVC and Mexico’s largest hotel brand developer/operator are partnering with TotalScope for a new internet marketing campaign designed to sell Mini-Vacations to their prized vacation resorts in Los Cabos, Cancun, and Accapulco. Grupo Posadas is parent to widely recognized Latin American hotel brands such as Fiesta Americana Grand, Fiesta Inn, Explorean, Lat:)19 Hotels, Fiesta Americana, One Hotels, Cesar Park, Cesar Business, and AQUA.
TotalScope will employ a host of marketing practices to deliver conversions for its newest partner. The special mini-vacation packages will be listed on ResortScope.com as a “Special” vacation deal and will allow for direct reservations through its proprietary booking engine. Additionally, TotalScope will be designing and developing a micro-site to channel qualified visitors to branded pages with special offerings. The microsite will be designed to acquire leads from interested site visitors. Leads will be compiled in a TotalScope database for future direct email marketing campaigns. Each email campaign will be targeted at those specific leads that have indicated certain lifestyle preferences and demographic qualifications. Email recipients will be brought to specific landing pages on the microsite designed to present specific vacation offers based on their indicated preferences. The microsite will integrate a booking request engine to fulfill reservations.
TotalScope will likely use affiliate marketing to acquire leads from a network of providers. CPC may also be used to drive targeted search traffic to the microsite. Of course, with all applications, SEO best practices will be maintained to garner that most important organic traffic.
Stay tuned for more information on the progress of this new partnership. We will be updating you on the URL’s of the microsite and will post information on the vacation specials as well.
