“Virtual” Affiliate Marketing

There is an emerging trend in affiliate marketing that I will dub “Virtual Affiliate Marketing”. The reason I call it virtual is that there is no referring domain, no referring website, no real referring supplier. March 22nd, 2007 | Category: Affiliate Marketing | Leave a comment

ARDA Convention, March 25-29, 2007

The ARDA convention alternates annually between Orlando and Las Vegas, where 4000+ attendees gather to share ideas and business cards with their colleagues. Highlights of the show include the vast array of educational sessions, the exhibit hall, and general sessions with profound speakers who educate and entertain. However, the reason we all go…is to network. The vacation ownership industry’s most important people will all be within a 1/2 mile radius at the same time. The atmosphere is professional, yet casual and the people are all fantastic. Everyone is there for the same reason…to continue the growth of the timeshare industry and to have a little fun with their peers. March 17th, 2007 | Category: Travel | Leave a comment

Short Term v. Long Term

As with any marketing campaign, goals determine strategies, objectives drive tactics. I often break internet marketing campaigns down into time-qualifying, ROI deliverables. What objectives am I trying to achieve in the short term and the long term. The answers to those questions will inevitably determine my course of action. March 14th, 2007 | Category: Internet Marketing | Leave a comment

 
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