On July 12th, 2008, our client, the Upper Pemigewasset Historical Society (UPHS) held the first “Ways of the Woods” event at the Lincoln Village Shops in Lincoln, NH. The event, which focused on the impact of the northern forest on the communities and history of the area, saw over 500 visitors through its exhibit.
TotalScope was employed by the UPHS to market this event on a low budget, and was successful in doing so, using cost-effective advertising techniques. The goals were to generate event visitors, new UPHS members, and revenue for the UPHS. TotalScope wrote and distributed multiple press releases, took advantage of free event listings on a number of high-traffic New Hampshire websites, created flyers, posters, and html emails, and leveraged the event visitors for mailing list registrations.
The following is a sample of the graphic work that was completed:
Ways of the Woods Flyer, by TotalScope
Ways of the Woods HTML Email, by TotalScope
TotalScope has ammassed a list of exceptional websites that offer free event listings. When utilized correctly, these free listings can give a boost to a campaign in 2 ways.
- The website will advertise your event and generate direct referral traffic to your website.
- Often, the link back to your website improves your popularity with the search engines.
This project was the perfect example of how low-cost measures can be employed to generate qualified visitors, whether to an event, or to a website. Often, “time” is the more challenged resource. In this case, 500 visitors were brought to an event in Lincoln, NH in under 1 month’s time. For more information, feel free to Contact Us.
