The Papermill Theatre is in the midst We are very proud to announce the launch of a new website interface for the North Country Center for the Arts, Papermill Theatre in Lincoln, NH.   We are equally proud to say that we have donated the website design work and hosting to this very deserving organization.

The Papermill Theatre is in the midst of a very ambitious capital campaign to fund a purpose-built entertainment theatre in the center of the town of Lincoln.  After many years performing in the old, run-down, mill site, which was torn down last summer, the theatre is starting a new chapter.

The new website incorporates the NCCA branding elements, a new modern design, an emphasis on graphics and images, and a much improved navigation design.  Built on a WP platform, with significant template modifications, the website is visually appealing and a much needed improvement for the theatre.

TotalScope Marketing is proud to support this high-value community organization and wishes the NCCA the best of luck in their endeavor to grow their theatre well into the future.

The website is rich in photography from the construction www.decostabuilders.com is the collaboration of the owner, Dana DeCosta, a construction veteran in Central New Hampshire and TotalScope Staff.

The website is rich in photography from the construction company’s portfolio.  The concept for the new website was to create an interface that was clean and professional looking, with branding elements that included the company’s logo and color pallette.  The green in the scheme represents their environmentally friendly building services and the blue, their calm and cool approach to their work.  We employed a series of photo slideshows to showcase the work that they have performed, understanding that customer’s want to see evidence of performance, and not just words.  However, all of the images in the slideshows were added in such a manner as to get easily indexed by the search engines offering a highly optimized website.  We even built a mobile version of the site to make it friendly to your devices.

DeCosta Construction offers services ranging from general construction contracting to winter snow plowing and sanding.  Feel free to contact them for more information.  As always, we’d love to hear your thoughts on the new website.  Congratulations to Dana and the staff for a job well done!

After attempting many of the available Campton Village Realty in Campton, NH.  The website, www.camptonvillagerealty.com is the first site by TotalScope to incorporate an IDX, Internet Data Exchange, plugin to bring live MLS (Multiple Listing Service) real estate listings into the pages of the site.

After attempting many of the available ‘real estate’ plugins available through the community, we decided that nothing could compete with a live feed of real estate listing data from the local MLS in New Hampshire, which is the Northern New England Real Estate Network or NNEREN.  Though the Campton Village Realty website is employing the Plugin “Real Estate Plugin” to showcase its non-mls vacation rentals listings, the plugin used for the IDX far exceeds the non-IDX system.

The IDX plugin used for this application is the dsIDXpress by Diverse Solutions and for a small monthyl fee, they provide a live feed of data from most MLS’s to your website.  So far, so good.  The application seems very stable and has many features providing for much customization.  One feature in particular is the ability to add multiple variable strings to the query URL making it easy to create tailored searches of the MLS and resulting displays of the results in your own SEO friendly pages.  One example of this is how we created a query of all listings in the city of Campton, for the Agency Office of the Client.  Here is what the link looks like: http://www.camptonvillagerealty.com/idx/city/campton/?idx-q-ListingOfficeID=2343.

The plugin also allows the use of “short codes” making it extremely quick and easy to display any number of established search queries on any page of your blog.  There are many other IDX suppliers out there, and they may be very capable and stable, but for now, we are please with this.

As we are in the business of marketing our clients and are focused on results… we can’t pass up the opportunity to promote them directly here.  So… If you are looking to buy or sell real estate in central New Hampshire, check out Campton Village Realty…and the brand new website.  Campton Village Realty specializes in real estate sales and vacation rentals in the towns of Campton, Waterville Valley, Thornton, Woodstock, Lincoln, Holderness and surrounding NH towns.

TotalScope was employed by the UPHS to market this event on a low budget, and was successful in doing so, using cost-effective advertising techniques. The goals were to generate event visitors, new UPHS members, and revenue for the UPHS. TotalScope wrote and distributed multiple press releases, took advantage of free event listings on a number of high-traffic New Hampshire websites, created flyers, posters, and html emails, and leveraged the event visitors for mailing list registrations.

The following is a sample of the graphic work that was completed:
Ways of the Woods Flyer, by TotalScope
Ways of the Woods HTML Email, by TotalScope

TotalScope has ammassed a list of exceptional websites that offer free event listings. When utilized correctly, these free listings can give a boost to a campaign in 2 ways.

1. The website will advertise your event and generate direct referral traffic to your website.
2. Often, the link back to your website improves your popularity with the search engines.

This project was the perfect example of how low-cost measures can be employed to generate qualified visitors, whether to an event, or to a website. Often, “time” is the more challenged resource. In this case, 500 visitors were brought to an event in Lincoln, NH in under 1 month’s time. For more information, feel free to Contact Us.