“The owner, Ray Defosses, has done a good job putting together a website with TotalScope Marketing, LLC is proud to announce the partnership with Defosses Plumbing and Heating of Franklin, NH.  TotalScope will be performing SEO, Search Engine Optimization, among other web marketing initiatives for their website, www.defossesplumbingandheating.com which is an existing WordPress site.

“The owner, Ray Defosses, has done a good job putting together a website with content about his business and with some eye toward SEO,” states Mark LaClair, TotalScope Marketing principal.  ”He has now hired us to take his site to the next level and to improve his search engine rankings.”

TotalScope Marketing does not believe in any “Black Hat” schemes toward SEO.  In fact, we believe strongly in following the guidelines as published by Google themselves.  ”When we follow the rules, and do what is the ‘right’ thing to do, we always improve the rankings of our clients” adds LaClair.

We look forward to working with Ray on his website and to watching his rankings improve.  Right now, he is on page 3 of Google… right now.  For more information on SEO services, please contact us today.

The website is rich in photography from the construction www.decostabuilders.com is the collaboration of the owner, Dana DeCosta, a construction veteran in Central New Hampshire and TotalScope Staff.

The website is rich in photography from the construction company’s portfolio.  The concept for the new website was to create an interface that was clean and professional looking, with branding elements that included the company’s logo and color pallette.  The green in the scheme represents their environmentally friendly building services and the blue, their calm and cool approach to their work.  We employed a series of photo slideshows to showcase the work that they have performed, understanding that customer’s want to see evidence of performance, and not just words.  However, all of the images in the slideshows were added in such a manner as to get easily indexed by the search engines offering a highly optimized website.  We even built a mobile version of the site to make it friendly to your devices.

DeCosta Construction offers services ranging from general construction contracting to winter snow plowing and sanding.  Feel free to contact them for more information.  As always, we’d love to hear your thoughts on the new website.  Congratulations to Dana and the staff for a job well done!

Owner of the motel and select person for the town of Lincoln, NH where Want a real White Mountains experience?  Try an overnight at the quaint and quiet Riverbank Motel and Cabins.  TotalScope is honored to have this small family operation as a new client and would like to welcome them with open arms.

Owner of the motel and select person for the town of Lincoln, NH where the hotel is located, Deanna Huot, has contracted TotalScope Marketing to perform some Social Media Marketing consultation and Search Engine Optimization.  Deanna realizes that in this tough economy, she’s got to move her business out into the fastest growing space on the internet… Facebook and Twitter.  She also realizes that search engines don’t just automatically give you good rankings on their search engine results pages.  So, we will help her get in the top-ten for her keyword phrases.

First steps in the process for Riverbank Motel and Cabins is to set up some analytics on their current website.  Then, after some collection and analysis of the data, we can make some determinations on which direction to take.  In the meantime, we have new social media accounts created and posting already happening. 

For many, the learning curve on social media is steep.  So, part of the process for TotalScope clients involves a slow orientation into the social culture online.  We create and manage the accounts for the client and slowly bring them into the culture by teaching them what its all about, and allow them to find their own niche.  Riverbank will soon be tweeting and facebooking everyday with the rest of us.  And, it will be real, with genuine and interesting content.

Now, take my word for it…and check them out next time you want a nice little getaway to the White Mountains.  You’ll be pleasantly surprised.

We employed WordPress as the base content management system, and customized a theme to create a new, professional, fully integrated user interface that meets the needs of the client.  The process for creating the site included several meetings with the staff and a few email/phone conversations.  In the end, it was a terrific experience which resulted in a great new site.

The Riess Construction owners, Mike, Pat, and Rob Riess, were all very much involved in the development of the content for the website and in the design.  We’d like to thank them for all of their work as well.  Their original website was not getting any real traffic, and virtually no referral business.  So, now we have a new site, that is much more interactive and user-friendly, with updated content, and has been optimized for search engines.  We have installed Google Analytics to measure the progress of our efforts and are already seeing some improvements in the traffic.

Riess Constuction, located in Plymouth, NH specializes in metal buildings, wood frame construction, insulated metal panels, and crane service.  They have been in business throughout New England for over 10 years, delivering quality construction contracting with experience, integrity, and a solid safety record.

Campton Village Realty has hired TotalScope Marketing to assist http://www.camptonvillagerealty.com to the family of clients working with TotalScope Marketing, LLC.  Formerly McNamara Real Estate, CVR is located in the heart of the White Mountains and serving the realty needs for the towns of Campton, Thornton, and Village of Waterville Estates.

Campton Village Realty has hired TotalScope Marketing to assist with their overall internet marketing strategy.  This includes web design, SEO, as well as interactive, email, and social media.  There’s no question this office of dedicated brokers and agents has the real estate right.  Now, they look to expand their business and to explore growth opportunities on the web.  By renovating their web presence, maintaining electronic communications with their customer base, and exploring new networks within the vast social space, CVR aims to increase its effectiveness with current listings, to expand its client network, and make more sales.

Looking to buy or sell real estate in Campton, Thornton, or Watervill Estates, New Hampshire?  Give Connie and her team a call Toll Free at (877) 726-1310.  You may also email them at info@camptonvillagerealty.com.  For more information about how TotalScope Marketing can work to get you more sales, contact us today.

TotalScope offers assistance with all sorts of electronic marketing.  For more information, feel NCCA Papermill Theatre in Lincoln, NH on a new web presence that includes a new website and social media.   The theatre now has a Facebook Fan Page and are now tweeting onhttp://twitter.com/ncca_papermill.

TotalScope offers assistance with all sorts of electronic marketing.  For more information, feel free to contact us.

FNVR&R Franconia Notch Vacation Rentals & Realty to the TotalScope Marketing family of clients. FNVR&R aptly describes themselves as the R&R specialists of the Franconia Notch Region of New Hampshire with their specialty lying in the vacation rental (home & condo rental) and real estate brokerage.

FNVR&R has hired TotalScope Marketing to perform a web marketing project in 3 phases, beginning with an SEO project on their existing retail website, http://www.franconiares.com. Later, the development of additional web interfaces for their existing domains and further strategic marketing will round out the total scope of the project.

“Cort Roussel, of FNVR&R understands the value of his web-marketing efforts, as he leads the charge in social media in the North Country” says TotalScope President, Mark LaClair. “I am thrilled to be working with him on this project.”

Shamelessly, TotalScope recommends FNVR&R if you are looking for a value-added vacation out of the city and into God’s Country in Northern New Hampshire. Visit: www.franconiares.com

The website, fully optimized for their preferred keywords, and structured to retain the rankings they had achieved in a previous iteration, was launched in early January. Today, we learned that the Maple Lodge Cabins website has earned placement honors with Destination Nexus, the destination website and reservation software employed by the client. Here is what the client had to say, in an email dated March, 9th, 2010:

Hi,

Go to www.destinationnexus.com

click on nh

Reservation Nexus is my software company they now have destination
nexus which is a directory of specialty lodging all over the nation.
They have ranked my website better than all of the other listings for NH. So this gives me the privilege of being listed first for NH.
Before anyone even clicks on a city. (for as long as my site stays more updated than the other listings) Cool huh? Thanks to you!!!

We also got word that for the first time ever, their weekends this March (historically a slow period) are completely sold out. We could not be more happy for Bonnie and Bill at the Maple Lodge Cabins. Congratulations!

TotalScope was employed by the UPHS to market this event on a low budget, and was successful in doing so, using cost-effective advertising techniques. The goals were to generate event visitors, new UPHS members, and revenue for the UPHS. TotalScope wrote and distributed multiple press releases, took advantage of free event listings on a number of high-traffic New Hampshire websites, created flyers, posters, and html emails, and leveraged the event visitors for mailing list registrations.

The following is a sample of the graphic work that was completed:
Ways of the Woods Flyer, by TotalScope
Ways of the Woods HTML Email, by TotalScope

TotalScope has ammassed a list of exceptional websites that offer free event listings. When utilized correctly, these free listings can give a boost to a campaign in 2 ways.

1. The website will advertise your event and generate direct referral traffic to your website.
2. Often, the link back to your website improves your popularity with the search engines.

This project was the perfect example of how low-cost measures can be employed to generate qualified visitors, whether to an event, or to a website. Often, “time” is the more challenged resource. In this case, 500 visitors were brought to an event in Lincoln, NH in under 1 month’s time. For more information, feel free to Contact Us.